Best B2b Website, Best Medical Website, Best Medical Equipment Website

Ortho Development, a company committed to restoring mobility and improving lives, sought to redesign its website to better reflect its modern capabilities and align with its innovative mission. The previous site no longer showcased the company's advancements in orthopedic solutions and clinical success.

The redesigned website features a sleek, modern design with a user-friendly content management system. Key enhancements include a 3D immersive product experience, allowing users to interact with and explore products while accessing detailed information. This feature aims to boost user engagement, providing a more informative and interactive experience for orthopedic surgeons, sales representatives, medical device distributors, and patients.

The site also focuses on improving search engine visibility, ensuring the right audiences can easily find relevant content. Streamlined navigation and optimized design make it easier for visitors to access key resources, enhancing overall usability.

These strategic updates have helped Ortho Development create an online presence that better serves its target audiences, from healthcare professionals to patients, and showcases the company’s ongoing commitment to innovation. With a focus on engagement and modern functionality, the redesigned website reflects Ortho Development’s mission to lead in orthopedic solutions and deliver exceptional value to its customers.

Contributors:

Director of Marketing and Communications, Ortho Development:	Dawn Boyd
VP, Creative, D2 Creative:	Patrick Sodano
VP, Strategy, D2 Creative:	Britton Shinn
VP, Technology, D2 Creative:	Scott Holmes
Associate Creative Director, D2 Creative:	Alessio Martino
Director of Messaging and Digital Growth, D2 Creative:	Laura Lentchitsky
Multimedia Web Developer, D2 Creative:	Keith Rasmussen
Copywriter and Content Specialist, D2 Creative:	Kenneth Kudzma
Developer, D2 Creative:	Kenny Oyewole
Technical Project Manager, D2 Creative:	Jennifer Gandolfo

D2 CREATIVE

Location: United States

About the Agency:

D2 Creative is a full-service digital marketing agency specializing in the life sciences industry with over 20 years of experience helping organizations elevate their brand, engage their audiences, and drive measurable growth. With in-house expertise in content development, SEO, paid media, video production, and web/app design, D2 delivers data-driven marketing solutions tailored to each client’s needs. Known for its innovative campaigns and strategic approach, D2 Creative partners with industry leaders to turn complex ideas into compelling digital experiences.