Best Transportation Integrated Ad Campaign

A gift that brings peace of mind all year long

The Audience & Goal: Prospects and current members. Individuals and families who may live far from a trauma center, adventure-minded travelers and those who are interested in adding a level of financial security with an AirMedCare Network or Fly-U-Home membership.

It’s always tough to get attention during the busy holiday season. Most people feel overwhelmed by the avalanche of messages and offers that begin early in the fall. We had to find a way to cut through and promote a very limited time offer to show our appreciation for members and prospects at the end of the year. The promotion incentivized prospects and current members to “gift and get” memberships. Success was to be measured by significant increases in member activation, social engagement and website traffic.

Our Present with a Purpose Campaign promoted “giving or getting” a 20% discount on a 1-year AirMedCare Network or Fly-U-Home membership.

Messaging revolved around gifting for loved ones as well as getting coverage for yourself. Many people search for the perfect gift using gift guides created by many different outlets on the internet. We wanted to play into that fact for this campaign and explain how membership can be the perfect gift for so many people on their list this year, including oneself (for prospects).  The nature of the gift truly demonstrates caring and thinking long term on a loved one’s or friend’s behalf.

Contributors:

Executive Creative Director:	Kris Geist
Global Creative Director:	Christine Cucuzza
Associate Creative Director:	Tylor Loposser
Art Director 2:	Kieran Grant
Art Director:	Andréa Forsythe
Senior Copywriter:	Mike Wilson
Senior Copywriter:	Marie Schultz
Digital Production Designer:	Steph Fung
Traffic Manager:	Kay Doyle
VP, Client Strategy:	Tracy Mueller

ZETA GLOBAL

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.