Best Marketing Website

Confronting digital inconsistency and outdated messaging, Klarinet Solutions sought a more dynamic approach to branding to engage their target audience. To position themselves as industry leaders, Klarinet partnered with Maven Collective Marketing to refine their brand identity and bolster their digital presence.

Maven Collective Marketing, with Etude Digital, lead Klarinet Solutions' thorough comprehensive brand and website redesign to align with their evolving mission. The revitalized brand identity and brand messaging framework involved an enhanced information architecture, redeveloped webpages (page by page), and updated SEO strategy – all architected to boost website interactions and conversions.

Additionally, Maven Collective developed Klarinet’s proprietary Elevated Success Framework, providing a detailed roadmap of Klarinet’s client-centric approach to distinguish their offerings and reinforce their leadership.

Complementing the website update, the launch campaign utilized a strategic mix of webinars, emails, blogs, events, social media, video production, and branded merchandise, crafting a cohesive narrative that amplified the refreshed brand.

Within 90 days of the website's launch, Klarinet Solutions experienced a 191% increase in qualified leads, affirming the success of the project in meeting its strategic objectives and dramatically boosting Klarinet’s market position. Moreover, this period also saw a substantial uptick in engagement, with form submissions increasing by 519% and conversion rate improving by 312%.

Embedding the new brand ethos around the tagline "Elevate Your Workplace" into every aspect of the campaign effectively repositioned Klarinet in a category of one, ready to meet clients at their current state to elevate workplaces from day one and with every interaction.

Contributors:

CEO, Maven Collective Marketing:	Erica Hakonson
Digital Marketing Strategist, Maven Collective Marketing:	Melissa Battista
Digital Marketing Strategist, Maven Collective Marketing:	Arianna Ardenne
Senior Strategic Advisor:	Leslie Hayden
Digital Marketing Coordinator, Maven Collective Marketing:	Chloe Luu-Tran
Digital Marketing Specialist, Maven Collective Marketing:	Mandy Brar
Graphic Designer, Maven Collective Marketing:	Jose Figueredo
Creative Director, Etude Digital:	Gonzalo Alatorre
Designer, Etude Digital:	Miguel Manrique
Developer, Etude Digital:	Kevin Meronuk

MAVEN COLLECTIVE MARKETING

Location: Canada

About the Agency:

Maven Collective Marketing works exclusively with Microsoft Partners globally. Working with 500+ Microsoft Partners, the Mavens developed award-winning Microsoft Partner Marketing Service Packages encompassing a wide range of digital marketing strategies, including branding, SEO/SEM, content development, website design/development, event marketing, paid advertising, content marketing, lead generation, marketing automation, etc. Plus, Microsoft Partner Marketing services including Commercial Marketplace listings, Co-Sell Ready listings, Partner Solutions Adoption Gallery listings, Partner profiles, innovative Maven MS Partner Digital Self-Audit Products, Maven MS AppSource Listing Self-Audit Products, & content creation services as MSDynamics World's exclusive Content Marketing Services Partner. Recently named 2024 Best SEO & Content Strategy Firm, 2024 Best Firm to Work With, 2023 B2B Agency of the Year, 2023 Top 10 Digital Marketing Company, 2023 Global Marketing Excellence Champion, and 2023 Top Digital Strategy Firm, Maven Collective Marketing has the proven reputation for creating dynamic, effective strategies for demand creation, lead generation, and customer retention. Since 2012, Maven Collective has consistently garnered prestigious industry recognition with accolades from AVA Digital, w3, Davey, WebAward, dotComm, Ragan PR Daily, Summit Creative, Clutch, Manifest, and Summit Marketing Effectiveness. As a certified Microsoft Advertising Partner, Google Partner, HubSpot Partner, ClickDimensions Certified Business, Active Campaign Official Agency Partner, and Dripify Affiliate, Maven Collective's expertise supports longstanding relationships/partnerships with many valued Microsoft Partner clients.