Best Telecommunication Email Message

STYLISH CREATIVE HIGHLIGHTS ICONIC BRAND’S LATEST DEVICE

The Audience: Status-seeking, fashion-forward T-Mobile prospects, focused on design, early tech adoption, and value. The main demographic was 25-45+ year-old, Gen Pop, skewed female, and motivated by nostalgia for motorola and razr.

The Goal: Inspire this niche audience to embrace the trendsetting design of the new motorola razr+ and T-Mobile's value proposition. Plus, try to attract both Android and Apple users at the end of their Equipment Installment Plan looking for or interested in a flip phone.

How do you wow an audience with a desire to stand out from the crowd? Showcase a unique, innovative new phone in an exclusive Magenta colorway, sold exclusively at T-Mobile.

We used bold, modern, eye-catching creative with editorial-worthy lifestyle imagery that would visually appeal to the trendsetting target audience, also focused on value and technology. We prioritized using a prominent offer, historically successful CTA language, and optimized subject line testing in our planning.

Contributors:

Executive Creative Director:	Kris Geist
Director of Creative Strategy:	Rich Patterson
Creative Director:	Emily Preston
Creative Director:	Madison Merryman
Art Director 2:	Kieran Grant
Art Director:	Lauren Garney
Senior Copywriter:	Melissa Avanzato
Digital Production Designer:	Steph Fung
Traffic Manager:	Amy Lee
Senior Account Manager:	Ana Altamira

ZETA GLOBAL

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.