Best Automobile Online Video Campaign, Best B2b Online Video Campaign

To create a relatable, engaging brand persona, “Atturo Andy,” who would resonate with consumers in the mid-level, second-tier tire market. The goal was to build brand recognition and foster loyalty through an approachable, knowledgeable tire salesman who could guide consumers toward choosing Atturo for their tire needs. Atturo Tire needed a strong voice in a competitive market, and Atturo Andy, a down-to-earth, non-corporate tire salesman, became the face of the brand.

Contributors:

Chief Creative Officer:	Bill Morden
Account Director:	Joe Morden
Creative Director:	Jeff Wolfe
Art Director:	Jeff Wolfe
Copywriter :	Kevin Singer
Editor:	Francisco DeMarco
Colorist:	Rick Unger

TMV GROUP

Location: United States of America