Best Travel Integrated Ad Campaign, Best Of Show Integrated Ad Campaign

Hopper’s Travel Deal Tuesday is an annual promotional event that takes place the Tuesday after Thanksgiving. It’s marketed as the best day of the year to find travel deals, based on Hopper’s data analysis of billions of flight and hotel discounts.

With a core audience of Gen Z and Millennials, the campaign was designed to be highly digital-first, leveraging social media, influencer marketing, push notifications, and personalized lifecycle messaging to meet users where they are—on their phones and engaged with dynamic, visually-driven content.

The objective of Hopper’s Travel Deal Tuesday campaign was to maximize the impact of an emerging shopping trend by positioning Hopper as the definitive platform for securing the best travel deals for young travellers. Rather than simply promoting discounts, the campaign was designed to create urgency, educate travellers on the unique value of booking on this day, and drive conversions at scale.

Contributors:

Director of Product, Hopper App:	Marli Scharlin Bergner
Director of Communications:	Brianna Schneider
Engineering Manager:	Dave Norcott
Director of Ad Sales:	Janine Covello-Good
Principal Marketing and Motion Designer:	Scott Miller
Senior Software Engineer:	Sasa Larue
Senior Principal Software Engineer:	Mariana Baca
Senior Software Engineer:	Sergio Iregui
Senior Software Engineer:	Maggie Orr
Senior Software Engineer:	Daniel Wu

HOPPER

Location: United States