Best Internet Service Provider Rich Media Online Ad

The Goal:
People who are not currently Cox customers need to understand that Cox High Speed Internet is the fastest in San Diego, up to 16x faster than AT&T. In addition to high speed, several new and exclusive features provide Cox consumers with added benefits such as free PowerBoost, free Security Suite, free Rhapsody Music, and free access to ESPN3.com. With all these reasons to switch, Cox High Speed Internet wins hands down in service, quality, speed, and value.

The Audience:
These rich media ads were targeted to affluent San Diego residents, aged 30-50 and household incomes of $75k, who lived in areas where Cox's competition had a greater share of the market.

Contributors:

Art Director (Art Direction and Flash Animation):	Michelle Peck
Senior Art Director:	Brian Tsang
Creative Director:	Jeannie Fratoni
Executive Creative Director:	Lisa Schiavello
Copywriting:	Shelly Bowen
Copywriting:	Mark Silber
Flash Developer:	Michael Kominsky
Business Manager:	Jaime Castiglione
Project Manager:	Sarah Carr

RED DOOR INTERACTIVE

Location: USA

About the Agency:

With offices in San Diego, Carlsbad and Denver, Red Door Interactive, Inc. is a strategic partner dedicated to ensuring businesses acquire, convert, retain and engage their customers wherever they are. The firm holds more than a decade of expertise in successfully developing and executing communications initiatives across all touch points to deliver real, measurable results. Clients include Shea Homes, Bosch/Thermador, Rubio’s Restaurants, Inc., San Diego County Credit Union, and Charlotte Russe. Find out more about Red Door Interactive at http://www.reddoor.biz