Web Marketing Association Recognition Center – Recognizing Greatness in Web Marketing

Posted on November 10, 2024October 23, 2024 by Bill Rice

Best Interactive Applications of 2025 to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best online interactive apps in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their applications work for consideration may do so at https://www.iacaward.org before the deadline of January 31, 2025.

“Online apps are an effective advertising tool to build brand awareness and engage consumers wherever they may be,” said William Rice, president of the Web Marketing Association. “The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The 2024 international Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) throughout the world involved in the process of developing Internet advertising. Entries may be submitted online at https://www.iacaward.org. The deadline for entry is January 31, 2025 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to online apps, IAC Awards will be presented within each of the industry categories and advertising formats such as:
Best Social Media Campaign
Best Online ad & Campaign (including banner, pop-up or interstitial)
Best Email message & Campaign
Best Online newsletter & Campaign
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign

Past top winners in Interactive Application format include:
Year    Entry Name and Winner
2024 Portfolio Insight: An intuitive, powerful portfolio-building tool for advisors and investors won by John Hancock Investment Management
2023    Hands Lab won by Hands Mobile
2022    The Hunger Project High Touch Campaign won by Sanky Communications
2021    Amadeus Integrated Booking Suite – Village Hotels won by Amadeus Hospitality (TravelClick)
2020    Big Goals Bracket won by Adams & Knight, Inc.
2019    Words With Friends 2 won by Heat
2018    There’s Beauty in The Build won by Wastell Homes & tbk Creative
2017    Pitbull Messin Around Launch won by Razz Interactive
2016    StopChildPorno Filter won by These Days
2015    Caine’s Quest – Jupiter Ascending won by Thinkingbox
2014    Egg Beaters Benefit Calculator won by POSSIBLE
2013    Manulife – Ride to 65 won by Manulife Financial
2012    Beef Equity – Here’s the Beef won by Wendy’s and The Kaplan Thaler Group
2011    Toyota Sponsafier won by Saatchi & Saatchi LA
2010    Apple Jacks Gliders won by Biggs|Gilmore

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. The agency with the most points will be awarded the Top Agency Award. Agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2021, four agencies won this honor.

Judging for the IAC Awards will take place in February, 2023. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

Posted on November 10, 2024October 23, 2024 by Bill Rice

Best Mobile Apps of 2025 to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best mobile applications for 2025 in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their mobile development work for consideration may do so at http://www.iacaward.org before the deadline of January 31, 2025.

“Mobile applications have revolutionized the way brands connect with consumers, transforming everyday convenience into dynamic touchpoints for marketing,” said William Rice, President of the Web Marketing Association. “These pocket-sized powerhouses are pivotal in building brand awareness and ensuring engagement is always at the consumer’s fingertips. As essential components of the modern marketing toolkit, especially for iPhone and Android devices, apps represent the cutting edge of consumer interaction. The IAC Awards are the platform to demonstrate your mastery in this rapidly evolving arena, offering winners the invaluable chance to showcase their innovative contributions to an audience that matters—from the C-suite to the customer. Join the ranks of those leading the charge in mobile marketing,” said William Rice, President of the Web Marketing Association.”

The 2025 Internet Advertising Competition Awards are open to everyone involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2025 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to mobile applications, Awards will be presented within each of the industry categories and advertising formats such as:

Best Social Media Campaign
Best Online ad & Campaign (including banner, pop-up or interstitial)
Best Email message & Campaign
Best Online newsletter & Campaign
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign

Industry Categories include:

“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Other past Best of Show winners in the mobile application category include:

2024    Hong Kong Trade Development Council for HKTDC Marketplace App
2023     John Hancock for John Hancock’s retirement app
2022    GEICO for GEICO Mobile
2021    GEICO for GEICO Mobile
2020    GEICO for GEICO Mobile
2019    Hong Kong Trade Development Council for HKTDC Marketplace App
2018    T3 for QuickTrip Route Planner for iOS
2017    TVGla for PetMOJI
2016    SapientNitro for Voice Cooking
2015    Franklin Templeton Asset Management (India) Pvt. Ltd for Fundtastic Cup
2014    Lowe Campbell Ewald for Navy: SeaPerch App
2013    RED Interactive Agency for Battleship: Destroyer Experience
2012    Nissan North America & Critical Mass for Nissan Versa iPad Experience
2011    HBO for Eastbound & Down S2 – Kenny Powers Home Run Fiesta
2010    imc2 for Pizza Hut iPhone App

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2024, six agencies won this honor.

Judging for the IAC Awards will take place in February, 2025, and winners will be notified by e-mail in March, 2025. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

To learn more and enter, visit www.IACAward.org.

Posted on November 10, 2024October 23, 2024 by Bill Rice

Best Online Video Advertising Campaigns of 2025 to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their video work may do so at www.IACAward.org before the deadline of January 31, 2025.

“Online video has surged to the forefront of advertising, capturing audiences worldwide, and it’s here to stay,” said William Rice, the president of the Web Marketing Association. “The diversity in video advertising, from viral sensations to serialized content and integrated page-based campaigns are why online videos are so effective at grabbing attention. Each entry in the IAC Awards is evaluated for its creativity, innovation, and the compelling use of the medium, along with impactful design and copywriting. This prestigious competition uncovers and celebrates the creators of exceptional online video content, providing winners with a powerful platform to showcase their winning strategies to top executives, customers, and potential clients.”

Past Best of Show Online Video winners from IAC Awards include:

2024    SF Climate Action Plan won by Most Likely To
2023    No Better Letter won by First Liberty Institute
2022    Bedrock Ocean Exploration Teaser won by VSC
2021    Discount Filters won by Clum Creative
2020    Finding Whelmed won by Zambezi + Experience Kissimmee
2019    Cell Counting Music Video won by Thermo Fisher Scientific
2018    ADHD Unbranded Videos won by Shire and Intouch Solutions
2017    Back to Work won by Pretty Damn Sweet
2016    UpRight by Tross Creative won by Tross Creative
2015    Blind Test Drive won by INNOCEAN USA
2014    Finn & Friends “The Great Outdoors” won by Interlude, Y&R, Geometry Global
2013    Twig the Fairy won by bswing
2012    Yaris It’s a Car! Web Films won by Saatchi & Saatchi LA
2011    Help Me Choose won by Organic, Inc.
2010    Morningstar Farms Video Recipes won by Biggs|Gilmore

The 2025 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2025.

In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:

Online ads (including banner, pop-up or interstitial)

Industry Categories include:

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies will be recognized with an Outstanding Advertising Developer award if they win six or more 6 awards. In 2024, six agencies received this honor.

Judging for the IAC Awards will take place in February, 2025. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

To learn more and enter, visit www.IACAward.org.

Posted on November 10, 2024October 23, 2024 by Bill Rice

Best Social Media Campaigns of 2025 to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best social media campaigns in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their social media work for consideration may do so at www.IACAward.org before the deadline of January 31, 2025.

“The landscape of consumer engagement is changing rapidly with social media platforms becoming a powerhouse in brand-building,” states William Rice, the president of the Web Marketing Association. Platforms such as Facebook, Pinterest, Instagram, and LinkedIn are not just networking sites anymore; they are vital tools for marketers to amplify brand visibility and interact with their audience effectively. Whether through innovative apps or captivating pages, leveraging social media can significantly boost your brand’s presence. The IAC Awards are the perfect platform to showcase your mastery in this dynamic arena, offering winners the prestigious opportunity to highlight their work to upper management, clients, and potential customers.”

Past Best of Show Winners in the Social Media category include:

2024    GLAAD Paid Media Ads won by Sanky Communications
2023    Florida Lottery’s Scratch Factor Livestream won by PPK
2022    #UnlockPretzelCrust won by McKinney
2021    Staycation Social Campaign won by Norwegian Cruise Line
2020    Direct Orthopedic Care won by GWL Advertising and Direct Orthopedic Care
2019    Wild Turkey: 101 Years, No Apologies won by Heat
2018    Rip It Social Media won by TMV Group
2017    Put a Price on your Precious won by These Days
2016    Ask Pharma won by Atmosphere Proximity
2015    Which Career Character Are You? AT&T Quiz won by AT&T – Jennifer Terry-Tharp
2014    The Walking Dead Chop Shop won by INNOCEAN USA
2013    Revlon Expression Experiment won by VML
2012    The Source Code Mission won by The Visionaire Group
2011    Coca-Cola Happiness Machine won by Definition 6

In addition to mobile applications, awards will be presented within each of the industry categories and advertising formats such as:

Industry Categories include:

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

A complete list of past winners can be found at the IAC Award Website.

The 23rd Annual Internet Advertising Competition is sponsored by the following leading organizations: PR.com, eTail Conferences, and iContact.

To learn more and enter, visit www.IACAward.org.

Posted on November 10, 2024October 23, 2024 by Bill Rice

Best Online Newsletters to Be Named by Web Marketing Association

The Web Marketing Association judges will select the Best Online Newsletters for 2025 in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email newsletters for consideration may do so at www.IACAward.org before the deadline of January 31, 2025.

“Online newsletters play a pivotal role in the marketing strategies of numerous companies eager to keep the conversation going with their customers and prospects,” said William Rice, president of the Web Marketing Association. He points out that the criteria for judging these newsletters include copywriting, creativity, design, and overall impact, emphasizing the importance of innovation in leveraging the medium. The IAC Awards shine a light on those who are leading the pack in newsletter creation, offering winners not just an accolade, but also a prime opportunity to highlight their achievements to their audience and company leaders.”

Past Best of Show Online Newsletters include:
2024    Data Axle and Marriott International for Marriott Bonvoy Inspires Travel with Design, Imagery and Animation
2023    Engaging Marriott Bonvoy Members Worldwide with Personalized Content at Scale to Drive Bookings won by Marriott International & Data Axle
2022    University of Guam Big G Weekly Newsletter won by University of Guam
2021    Marriott Bonvoy Traveler won by Data Axle for Marriott Bonvoy
2020    ROXOR Weekly Dealer Email won by TMV GROUP
2019    Spartan Life Newsletter won by Spartan
2018    The Citizens Daily FiX Online Newsletter won by EMI Strategic Marketing
2017    #YRMatters won by The Regional Municipality of York
2016    Town & Country Bank Website won by Town & Country Bank
2015    L’Oreal Paris USA’s Red Hot Holiday Trends won by Acxiom Digital Impact
2014    African Wildlife Online Newsletter campaign won by Sanky Inc
2013    WWF fundraising email campaign won by rabbit eMarketing GmbH
2012    Bing Travel Horizontal Scroll won by Acxiom Creative
2011    Manulife Solutions won by BlueRush Digital Media Corp.
2010    Online Newsletter campaign for VISIT FLORIDA won by Miles Media

The 2025 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for entry is January 31, 2025 and will be judged on design, creativity, impact, innovation, copywriting, and use of the medium.

In addition to online newsletters, Awards will be presented within each of the industry categories and advertising formats such as:
Best Social Media Campaign
Best Online ad & Campaign (including banner, pop-up or interstitial)
Best Email message & Campaign
Best Online newsletter & Campaign
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each award won will count for points. The agency with the most points will be awarded the Top Agency Award. Agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2024, six agencies won this honor.

Judging for the IAC Awards will take place in February 2025. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 23^rd annual Internet Advertising Competition is sponsored by the following leading organizations: PR.com, eTail Conferences and iContact.

To learn more and enter, visit www.IACAward.org.

Posted on November 10, 2024October 23, 2024 by Bill Rice

Best Websites for Advertising to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best websites used as advertising in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their website advertising work for consideration may do so at www.IACAward.org before the deadline of January 31, 2025.

“In today’s digital marketplace, websites are not just a platform; they are the cornerstone of contemporary marketing strategies,” said William Rice, President of the Web Marketing Association. “The IAC Awards spotlight the transformative power of websites as essential tools in advertising that can captivate audiences worldwide. For marketing professionals, these awards underscore the importance of mastering web-based advertising to elevate brand presence and consumer interaction. This recognition is more than an award—it’s an endorsement of skill and innovation in the digital space that professionals can leverage for enhanced visibility and acclaim among clients, prospects, and industry leaders”.

The IAC Awards were developed to evaluate and recognize innovation and excellence in online advertising which includes a category for Websites. The Web Marketing Association’s WebAward Competition for Website Development will focus on the entire Web site, with particular emphasis on the creativity and functionality of the overall interactive experience. Websites entered into the Website category of the IAC Awards will be judged based on their advertising merit. A site can be entered in both the IAC Awards and the WebAward Competition.

In addition to Websites, awards will be presented within each of the industry categories and advertising formats such as:
Best Social Media Campaign
Best Online ad & Campaign (including banner, pop-up or interstitial)
Best Email message & Campaign
Best Online newsletter & Campaign
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign

“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Other past top winners in the Website category include:
2024  US Virgin Islands Department of Tourism and Miles Partnership for US Virgin Islands Website
2023  Lapero for Arkansas Foodbank Website
2022  Norwegian Cruise Line for Norwegian Prima Website
2021  AbelsonTaylor for Our Lab Is Everywhere
2020 TMP Worldwide Advertising & Communications for Careers at Sony Pictures Entertainment
2019 Visit St. Pete/Clearwater and Miles Partnership for Visit St. Pete/Clearwater’s “Central Avenue”
2018 Wyoming Office of Tourism and Miles Partnership for Travel Wyoming Website
2017 TMV Group for FaygoUnbottled.com.
2016 HAVAS PARIS for La Marine Nationale : On Board Careers
2015 SapientNitro for The Blight Authority: Changing Blight to Bright
2014 Human. for Hudson Yards New York
2013 McCann Digital for Donate with Style
2012 Saatchi & Saatchi LA for The Camry Effect
2011 Rockfish for America’s Health Rankings
2010 Biggs|Gilmore for FrootLoops.com
2009 Verizon, NFL Network, Communifx for Verizon and NFL Network Online Demo

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2024, six agencies won this honor.

A complete list of past winners can be found at the IAC Award Website.

To learn more and enter, visit www.IACAward.org.

Posted on November 7, 2024October 23, 2024 by Bill Rice

Call for Judges: Join the 23rd Annual Internet Advertising Competition Awards

The Web Marketing Association is seeking experienced online advertising professionals to join the judging panel for the 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards, the premier competition dedicated solely to online advertising, is now open for entries—and for the experts who will help identify the best in the industry.

The IAC Awards highlight creativity, innovation, and excellence across the digital advertising landscape, making this a unique opportunity for professionals to influence the future of the industry. By serving as a judge, you’ll contribute your insights, set benchmarks, and gain a front-row view of the latest trends shaping digital advertising.

If you or someone in your organization has the expertise to evaluate standout online campaigns, you’re invited to nominate yourself or a colleague via the Judge’s Nomination Form. Judges will be selected in early January 2025.

“This year, we aim to expand our panel with seasoned professionals who can bring diverse perspectives and a keen eye for digital creativity,” said William Rice, President of the Web Marketing Association. “Our judges play a critical role in setting the bar for online advertising excellence, and we are looking for individuals with hands-on experience who can offer unbiased and knowledgeable evaluations of submissions.”

The judging process, set to begin in February 2025, will assess entries based on creativity, innovation, impact, design, copywriting, and effective use of the digital medium. The judging panel has historically featured executives from leading agencies, brands, and media organizations, including Google, Mastercard, McCann Worldgroup, IBM Interactive, Digitas, Starwood Hotels & Resorts, and Wunderman/Y&R.

Why become a judge?

Shape the industry’s standards: Contribute to defining excellence in digital advertising.
Showcase your expertise: Collaborate with a respected group of digital leaders.
Gain industry recognition: Your role as a judge positions you among the best in the field.

Entries for the IAC Awards are now open and can be submitted online at IACAward.org until January 31, 2025. This prestigious competition welcomes submissions from everyone involved in developing Internet advertising.

“It’s both an honor and a responsibility to be part of the IAC Awards judging panel,” Rice added. “Judges contribute to shaping the future of online advertising and help set a new standard of creativity and effectiveness.”

The 2025 Internet Advertising Competition Awards are proudly sponsored by PR.com, iContact, and Etail Conferences.

Posted on November 5, 2024October 18, 2024 by Bill Rice

Top Travel Marketing Trends for 2025: Personalization, Storytelling, and Technology

The travel industry has transformed how it markets destinations, experiences, and services. With the increasing reliance on digital tools, social media, and personalized experiences, travel marketers are adopting cutting-edge strategies to attract and retain travelers in a highly competitive space. Today’s effective travel marketing must cater to a global audience while incorporating personalization, storytelling, and the use of advanced technology.

The Web Marketing Association, with over 20 years of experience recognizing excellence in online advertising through its Internet Advertising Competition (IAC) Awards, provides valuable insights into how travel marketing has evolved. This article explores the current best practices and trends in page-based advertising, online videos, email marketing, websites, newsletter marketing, mobile apps, and social media campaigns within the travel industry.

Travel Page-Based Advertising: Inspiring Wanderlust with Precision

Even in the digital age, page-based advertising remains relevant, especially in specialized travel magazines, lifestyle publications, and industry journals. These ads can target niche audiences like affluent travelers, frequent flyers, and adventure-seekers. For travel companies, print ads continue to inspire wanderlust by leveraging powerful imagery and targeting demographics that align with their destinations or services.

Best Practices for Travel Page-Based Advertising
Page-based ads in the travel industry should focus on stunning, high-quality visuals that evoke the sense of adventure and exploration. Clear calls to action (CTAs) that encourage readers to visit a website or book a trip are essential. A growing trend is incorporating QR codes that direct readers to digital platforms like virtual tours or booking engines, enabling a seamless transition from print to online interaction.

Travel Online Videos: Storytelling That Connects Emotionally

Video marketing is one of the most powerful tools in the travel industry, providing a visual and emotional connection that inspires travelers. Videos allow destinations, hotels, and services to showcase their offerings with immersive storytelling that taps into the excitement of discovering new places. Whether on YouTube, Instagram, or directly embedded on travel websites, video content captivates audiences and encourages exploration.

Trends in Travel Video Marketing
Short-form videos optimized for social media platforms like TikTok and Instagram Reels have become increasingly popular, offering a quick glimpse into travel experiences, from day-in-the-life vlogs to stunning visuals of landscapes. Longer videos, such as virtual tours or destination documentaries, continue to be used for more in-depth storytelling. Best practices include producing authentic, visually captivating content that resonates emotionally, while also optimizing for mobile viewing. CTAs at the end of videos should lead viewers to booking platforms or further explore the destination.

Travel Email Marketing: Personalization for Every Traveler

Email marketing is a highly effective channel in the travel industry, allowing travel companies to deliver personalized offers, updates, and itineraries directly to travelers. By leveraging data analytics and behavioral insights, travel brands can create tailored experiences that keep travelers engaged throughout their journey.

Best Practices for Travel Email Marketing
Segmenting email lists based on traveler preferences—such as adventure travelers, luxury vacationers, or family-friendly trips—helps deliver content that aligns with each audience’s interests. Email automation for personalized travel recommendations, post-booking follow-ups, and abandoned cart reminders is a growing trend. Incorporating dynamic content like personalized itineraries, travel countdowns, and destination-specific guides further enhances the engagement.

Travel Websites: The Central Hub for Inspiration and Booking

A travel website often serves as the first point of contact between a brand and potential travelers. As such, it must provide both visual inspiration and seamless functionality. Modern travel websites are comprehensive hubs for trip planning, booking, and customer service, integrating all necessary elements into one cohesive experience.

Current Trends in Travel Website Design
AI-powered chatbots for real-time customer support and immersive 360-degree virtual tours are among the latest features enhancing user experience on travel websites. Personalization tools that recommend destinations or activities based on user behavior are also becoming popular. Best practices include ensuring websites are mobile-optimized, SEO-friendly, and fast-loading, with easy-to-use booking engines. Clear navigation and accessibility features are critical for providing a user-friendly experience that drives conversions.

Travel Newsletter Marketing: Consistent Engagement with Travelers

Travel newsletters are an effective way to keep travelers engaged year-round. Whether promoting hidden gems, seasonal offers, or destination highlights, newsletters maintain a continuous relationship between travel brands and their audience.

Best Practices for Travel Newsletter Marketing
Segmenting content based on the recipient’s past bookings or interests is essential for delivering relevant information. Incorporating user-generated content, such as traveler photos and stories, adds authenticity and encourages reader engagement. Additionally, the use of multimedia content like videos, infographics, and interactive travel guides can make newsletters more dynamic and visually engaging.

Travel Mobile Apps: Enhancing the Traveler Experience

Mobile apps have become indispensable tools for modern travelers, offering convenience for everything from booking and check-ins to managing itineraries. Travel apps are now an essential part of providing real-time updates and personalized recommendations.

Best Practices for Travel Mobile Apps
Apps should be intuitive, user-friendly, and designed for quick access to important travel information. Integration of AI technology allows travel apps to offer personalized suggestions for activities, dining, and local sights based on the user’s location and preferences. Apps should also provide offline access to essential features like maps, itineraries, and travel guides, ensuring usability even in areas with limited connectivity.

Travel Social Media Campaigns: Building Communities and Showcasing Experiences

Social media platforms have become vital for travel marketing, offering a way to visually showcase destinations and engage with a global audience. Platforms like Instagram, Facebook, and TikTok allow brands to share visually-driven content that inspires wanderlust and connects with travelers.

Trends in Social Media Marketing for Travel
Influencer partnerships and collaborations with travel bloggers are becoming a key strategy to expand reach and credibility. User-generated content (UGC), where travelers share their experiences using branded hashtags, builds a sense of community and trust. Best practices include maintaining a consistent posting schedule, leveraging targeted ads, and engaging with followers through comments, Q&As, and reposting UGC.

Embracing Digital Transformation in Travel Marketing

The travel industry is undergoing a digital transformation, with marketing strategies increasingly focused on personalization, immersive experiences, and community engagement. From page-based advertising to mobile apps and social media campaigns, travel brands must adopt a multi-channel approach to compete effectively in a global marketplace.

The Web Marketing Association’s expertise in recognizing excellence in online advertising offers valuable insights into how these trends and best practices can be leveraged to create compelling travel marketing campaigns. By embracing these strategies, travel brands can enhance their visibility, build stronger relationships with travelers, and drive growth in an evolving industry.

Don’t miss your chance to showcase your best work in online advertising! The 23rd Annual Internet Advertising Competition (IAC) Awards—the only industry-based award program dedicated exclusively to online advertising—are now open for entries. This prestigious international competition recognizes excellence across all forms of online advertising, including email, page-based ads, mobile apps, social media campaigns, and more, across 86 industry categories. Submit your entry by the January 31, 2025 deadline at www.IACAward.org.

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Posted on November 4, 2024October 23, 2024 by Bill Rice

The Best Online Advertising To Be Recognized By Web Marketing Association

The Web Marketing Association announces the Call for Entries for the 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video, and social media in 86 industry categories. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2025.

“In today’s digital era, online advertising isn’t just an option—it’s the heartbeat of successful marketing’ said William Rice, President of the Web Marketing Association. “That’s why we’ve pioneered the IAC Awards. It’s not just about recognition; it’s about validating the immense effort and creativity professionals pour into their campaigns. When you earn an IAC Award, you’re getting a testament—a powerful statement to clients and leaders that every dollar they invest is fueling top-tier creative brilliance. Seize this opportunity to not just showcase your work, but prove your advertising prowess.”

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, small business owners, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2025 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Awards will be presented within each of the industry categories and advertising formats including:

Industry Categories include:

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2024 through January 31, 2025.

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award. Agencies winning an IAC Award will also be automatically included in the Award Winning Agencies Database.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 5 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2024, Five agencies won this honor.

Judging for the IAC Awards will take place in February-March, 2025. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Epsilon, Facebook, Google, Hawkeye, IBM Interactive, JWT, Mastercard, McCann Worldgroup, MullenLowe, Possible, Postali, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2025 Internet Advertising Competition Awards are sponsored by PR.Com, iContact, eTail Conferences.

A complete list of past winners can be found at the IAC Award Website.

Posted on September 10, 2024September 10, 2024 by Bill Rice

Web Marketing Association Announces Top Websites of 2024 Across 86 Industries

The Web Marketing Association is pleased to announce the winners of its 28th annual WebAward Competition for website development. Entries from around the world were adjudicated in 86 industry categories during this year’s competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.

A complete list of the winning sites can be found at the WebAward Web site at www.webaward.org.

“The caliber of entries this year has been truly remarkable,” said William Rice, President of the Web Marketing Association. “It’s clear that the evolution of web design continues to reach new heights, with participants demonstrating not only creative excellence but also a deep understanding of functionality and user experience. We’re proud to recognize these exceptional websites, which are setting new benchmarks for innovation, engagement, and performance. Congratulations to all of our winners for pushing the boundaries of what’s possible in website development.”

Best of Show

The 2023 Best of Show WebAward is presented FINE for their outstanding work on the Canyon Ranch Website. The site was also recognized as Best Hotel and Lodging Website. Canyon Ranch resorts and experiences guide guests to their own version of well-being. With five distinct locations, 1,500+ services, and a highly personalized approach, Canyon Ranch website distills information overload to shape clear user paths toward informed wellness guidance.

Top Agency

Best of Show winner FINE was also named Top Agency at the 2024 WebAward Competition, taking home 8 WebAwards and earning 36 quality point this year. The Top Agency Award is given to recognize the consistently outstanding development going on at interactive firms. FINE is a Brand-Led Business BuildingⓇ agency. From start-ups reshaping markets to Fortune 500s reinventing themselves, They have helped countless brands make big happen. Since 1994, their clients have left a lasting mark on markets across Business to Business, Consumer Brands, Financial Services, Health & Wellness, Hospitality, Real Estate, Wine & Spirits, and Technology.

Outstanding Website Developers

Nine agencies or companies were also recognized as Outstanding Website Developer for winning five or more WebAwards in 2024. They include:

AGENCY (Number of Awards)

UP Hotel Agency 9

WSI 8

Tyler Technologies 8

Miles Partnership 7

Milestone Inc. 7

Risdall Marketing Group 6

Thomson Reuters/Findlaw 5

Vye 5

Jack Henry 5

Best of Industry Winners

Winner	Entry	Award
Spinutech	Spinutech, LLC	Best Advertising Website
PwC	2023 Purpose and Inclusion Report	Best Advocacy Website
Vueling Airlines	Vueling Airlines	Best Airline Website
FINE	Sera Architects	Best Architecture Website
Reichl und Partner eMarketing	Liechtenstein Collections	Best Arts Website
Nebo	AMA Atlanta Website	Best Associations Website
Critical Mass	INFINITI	Best Automobile Website
TMV Group	Lacks Enterprises	Best B2B Website
Jack Henry	Hocking Valley Bank	Best Bank Website
WSI	Rutherford Ranch	Best Beverage Website
Josh Rusev	Galleri Multi-Cancer Early Detection	Best Biotechnology Website, Best Technology Website
Family Cookbook Project	CookbookFundraiser.com Blog	Best Blog Website
Actian	Actian: Optimizing Website Performance for Business Success Amidst Mergers	Best Computer: Software Website
Atomicdust	Alberici	Best Construction Website
Up Hotel Agency	Kinsfolk & Co.	Best Consulting Website
Wolf Steel, Napoleon	Scaling for Success: Napoleon’s Path from B2B to Support Online Sales	Best Consumer Goods Website
The Family Cookbook Project	FamilyCookbookProject.com	Best Cooking and Recipe Website
Risdall Marketing Group	Empeople Credit Union	Best Credit Union Website
iTrustCapital	Crypto IRA Website	Best Crypto Currency Website
WSI	Monaco Interiors	Best Design Website
Carnegie and Reed College	Reed College Website Redesign	Best Education Website
Klipsch	Klipsch	Best Electronics Website
FINE	Kirk Palmer Associates	Best Employment Website
Volta Renewables Website Refresh	Volta Renewables	Best Energy Website
Most Trusted Casinos not on Gamstop	nongamstopcasinos.net	Best Entertainment Website
Nixa	Power Sustainable	Best Environmental Website
MAKE Agency	BOXPARK	Best Events Website
Atomicdust	Lutheran Bible Translators	Best Faith-based Website
Weave Digital Studio	Gee & Hickton Funeral Directors	Best Family Website
SLT Consulting (SLTC)	Jane Finds – Website Refresh	Best Fashion or Beauty Website
SCB X Public Company Limited and Mirum Thailand	SCBX Website	Best Financial Services Website
TMV Group	Nonnis	Best Food Industry Website
WSI	Folsom Ranch Veterinary Hospital	Best General Interest Website
State of Colorado in collaboration with Tyler Colorado	Colorado.gov	Best Government Website
Modea	Vanderbilt Health Website	Best Health Care Website
8AM Creative	Austin Urology Institute – A Center of Excellence in Advanced Urologic Procedures	Best Healthcare Provider Website
TMV Group	Laccents	Best Home Building Website
FINE	Canyon Ranch	Best Hotel and Lodging Website, Best of Show
WSI	Tokara Solutions	Best Information Services Website
SmartFinancial	SmartFinancial	Best Insurance Website
Vye	Easiway	Best International Business Website
Richmond School District	RichNet: Transforming Communication and Collaboration in the Richmond School District	Best Intranet Website
Up Hotel Agency	Siggis Capital	Best Investment Website
Omnizant	The Stritmatter Firm	Best Legal Website
Hypthon Limited	Chinachem Group’s Nina Park Website	Best Leisure Website
New Lines Magazine	New Lines Magazine	Best Magazine Website
Vye	Puris	Best Manufacturing Website
Tarkett	Tarkett North America Website Redesign	Best Marketing Website
Nasaclip Patient Website	NasaClip	Best Medical Equipment Website
Vye	Cuyuna Regional Medical Center	Best Medical Website
Veterans Evaluation Services	VES.com	Best Military Website
MBC Strategic	Howard Mutual Funds	Best Mutual Fund Website
Clarity Partners, LLC	Chicago Council on Global Affairs, Blue Marble – Website Design & Development	Best News Website
Goodby Silverstein & Partners and Critical Mass: DWB	Driving While Black	Best Non-Profit Website
Ibec	Ibec	Best Other Website
FINE	Mercalis	Best Pharmaceuticals Website
PwC	TMT Sports Outlook	Best Professional Services Website
RF\|Binder Partners Inc.	RF\|Binder Website Design and Visual Identity	Best Public Relations Website
Howard Design Group	IEEE Press Website	Best Publishing Website
NGradio – WebTV	NGradio.gr	Best Radio Website
August Ash, Inc.	Carlson Partners	Best Real Estate Website
Red Sage Communications	Land Trust of North Alabama	Best Recreation Website
TransLink	Metro Vancouver’s Regional Transportation Network Website	Best Regional Website
ZenChange Marketing	Curious Cork Wine & Provisions	Best Restaurant Website
Lg Parts	Lg Parts	Best Retail Website
iTradeNetwork	iTradeNetwork Platform	Best SAAS Website
Finalsite	Christ the King Catholic School	Best School Website
Encompass Supply Chain Solutions	Samsung Parts	Best Shopping Website
8AM Creative	Outcast Landing – A Micro-Resort with Private Pond Fishing	Best Small Business Website
National Basketball Association (NBA) Mind Health	NBA Mental Health Awareness Month: Join the Squad	Best Sports Website
United Communications	Originally aspirational, shifting to inspirational.	Best Telecommunication Website
WSI Next Gen Marketing	Aerial Lift Service	Best Transportation Website
Go Car Rental Iceland	Your Local Car Rental in Iceland	Best Travel Website
Red Sage Communications	Alabama Center for the Arts	Best University Website

Competition Format

The competition was judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.

The WebAward competition format allows Web sites to compete head-to-head with other sites within their industry to win the Best of Industry award. Entries also compete against a standard of excellence to win Outstanding Website and Standard of Excellence WebAwards. Each site is judged on seven different criteria and earns a score between 0 and 70 points. The highest score in a given category wins Best of Industry for that category. If the remaining entries receive a score of 60 or greater, they receive the Outstanding Web site award. Entries that score higher than their industry average and below 59.9 receive the Standard of Excellence.

“We are incredibly grateful to our panel of industry experts for their dedication and expertise,” said Rice. “Their commitment to the online web development community and the WebAwards program is invaluable. By generously donating their time and insights, they help set the standards for excellence in website development. We deeply appreciate their contribution to making this year’s competition a success.” See a list of Webaward judges here.

The 2024 WebAwards are sponsored by the following leading organizations: PR.com, WMR.FM eTail Conferences, and iContact.

Please Join the Web Marketing Association on Social Media: LinkedIn Page, LinkedIn Group Facebook & Twitter. Like and follow for news and award updates!

About the Web Marketing Association

The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association’s annual WebAward, Internet Advertising Competition and MobileWebAward award programs have been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 28th year, the WebAward Competition is the premier award event for Web developers and marketers worldwide.