Best Consumer Goods Mobile Application

During the 2012 Holiday Season, Folgers engaged a new, somewhat younger audience through an innovative mobile application that continued the rich Folgers tradition of helping connect people during the holidays. Through facial detection and augmented reality, a consumer could transform into the holiday greeting she couldn’t be there in person to express. Thousands of people transformed themselves into Santa Claus, Rudolph and more—sharing Folgers-branded holiday greetings over Facebook, Twitter, Email and even SMS.

Download the App:

iPhone: https://itunes.apple.com/us/app/folgers-wakin-up/id576041489?ls=1&mt=8

Android: https://play.google.com/store/apps/details?id=com.totalimmersion.folgers&feature=search_result#?t=W251bGwsMSwyLDEsImNvbS50b3RhbGltbWVyc2lvbi5mb2xnZXJzIl0.

Contributors:

Chief Creative Officer:	Lucas Peon
Creative Director:	Nick Schultz
Assoc. Creative Director:	Brad Mahler
Management Supervisor:	Amie Rasmussen
Sr. Producer:	Jen Reinke
Copy Director:	Jen Dombrowski
Copywriter:	Chris Pederson
Strategic Planner:	Betsy Leonidas
VP, Client Partnership:	Lisa David
Systems Analyst :	Lee Shoenwetter

POSSBLE

Location: United States