Best Entertainment Rich Media Online Ad

As well as being a huge commercial success for Dreamworks, the
animated fantasy film How To Train Your Dragon received two Oscar
nominations and garnered widespread critical acclaim. The second
instalment of the trilogy – How to Train Your Dragon 2 – was eagerly
awaited not only by the public but also by an industry keen on seeing
Dreamworks’ deployment of new, cutting-edge animation software. Our
strategy at Think Jam was to capture the broad appeal and sophisticated production
of a box-office hit.

To support the film’s release, Think Jam produced high-impact takeovers
using some of the rich creative assets made available by 20th Century
Fox alongside paid-for stock footage. These visually striking
animations were edited and created using Adobe After Effects, using
Dynamic functionality created in Action Script 3. From ingenious
sidebar content to full-page immersive animations, our work made for a
striking and compelling signpost to a magical, fantastical world of
Dragons and Vikings.

Functional info:
Full skin animation – parallax effect on mouse movement
Overlay appears on the site content – can be closed on click
Click to expand top panel to open the video
Local video plays, video controls and replay option available.

Translations as they appear
NÄIN KOULUTAT LOHIKÄÄRMEESI 2 = HOW TO TRAIN YOUR DRAGON 2
NYT ELOKUVATEATTEREISSA = IN CINEMAS NOW
USKALLATKO HERÄTTÄÄ LOHIKÄÄRMEEN= ARE YOU BRAVE ENOUGH TO WAKE UP THE DRAGON? (On click this expands the ad)
HEINÄKUUSSA = THIS SUMMER
ON VAIN YKSI TAPA LENTÄÄ = THERE IS ONLY ONE WAY TO FLY
SULJE = CLOSE

Contributors:

Media Director:	Rory Hallam (Think Jam)
Media Producer:	Jack Thoburn (Think Jam)
Art Director:	Nick Ashton (Think Jam)
Associate Director, Digital Creative:	Mike Reeder (20th Century Fox)
Online Marketing:	Jaimie Nakae (Dreamworks Animation)
Digital Marketing Manager, Europe:	Adam Thompson (20th Century Fox)
Marketing Manager:	Katja Kajes (Fox Finland)
Strategic Planner:	Juha Halmesvaara (Mediatoimisto Voitto Oy)

THINK JAM

Website: thinkjam.com

Location: United Kingdom

About the Agency:

Think Jam is a Entertainment Marketing company.