Best Financial Services Email Message Campaign

Building momentum after a rebrand and a new website launch in 2013, Trust Company of America (TCA) embarked on an effort to produce premium, unbiased content that they could provide to their prospective customers — Registered Investment Advisors (RIAs). The "Advisor Insights" series gave TCA the opportunity to articulate a perspective on how RIAs can better manage their portfolios and grow their businesses by using TCA's technologies and services. It marked their first foray into a comprehensive content marketing strategy supported by the creation of premium content in order to drive RIA interest and leads to their site.

Contributors:

FACTION MEDIA

Location: United States