Best Telecommunication Social Media Campaign

To support their ‘Family Deal’ - a promotion on mobile family packs - Belgian telco provider Telenet wanted to show everyone on social media that they’re a brand that knows how families can get 100% out of their tv, internet & smartphone. Instead of always saying that they is a family brand, Belgian Telco provider Telenet wanted to prove it through their social media channels. So we took a major first world problem: large families don’t fit in selfies (not even with a selfie stick! OMG!). And solved it in a lighthearted and slightly silly way by developing a ‘cutting edge’ new product: The Familie Stick, a 7 meter long selfie sticks for families.

Contributors:

Associate Creative Director:	Manuel Ostyn
Associate Creative Director:	Pieter Staes
Art Director:	Kate Bellefroid
Copywriter:	Jolien Tuyteleers
Account Manager:	Ine Beeckmans
RTV Producer:	Ingeborg Van Hoof

THESE DAYS

Location: Belgie