Best Non-profit Online Video

The Palm Beach County Food Bank asked us to create a promotional video to support their participation in the one-day online giving event, The Great Give. The video had to be compelling enough to stand out in a sea of non-profit messaging.

Using hidden cameras, we filmed children asking diners at a local Farmer's Market for food. Every single person approached offered to share their meal or buy the child something to eat. Our campaign aimed to remind viewers that just because a child isn't standing in front of you, it doesn’t mean they don't need your help. The video was launched with a social media campaign and paired complementary email and direct mail messaging.

The Palm Beach County Food Bank had its most successful one-day fundraising event ever and reached tens of thousands of new supporters.

Contributors:

Creative Director/Concept by:	Tiffany Freisberg
Director :	Jason Rogers
Production Team:	Megan Hickey, Ben Young, Melissa Mullery

LIONMAUS MEDIA

Location: USA

About the Agency:

Sane Strategy. Mad Creative. A creative advertising and digital agency that helps our clients deliver powerful brand experiences online.