To position Bank of New York as an integral brand for the inquisi-tive movers and shakers who are the Wired audience. BNY would be juxtaposed within inspiring and utilitarian native content and presented in a rich, organic way.
Contributors:
| Vice President Corporate Marketing (BNY Mellon): | Anneka Benn | 
| Executive Brand Director (WIRED): | Camille Signorelli | 
| Art Director (WIRED): | Mark Majdanski | 
| Sr Producer (23 Stories x Condé Nast): | Liz Porto | 
| Technical Lead (23 Stories x Condé Nast): | Addison Rodomista | 
23 STORIES X CONDé NAST
Location: USA