Best Mobile Social Media Campaign

For the Galaxy Note8 launch, we set out to prove that the S Pen was more than a means of productivity; It was a tool of self-expression and communication. Using a combination of interest-based and device-level targeting, we sparked interest in the phone, sold consumers on its superior quality and drove them to checkout.

Contributors:

Executive Vice President:	Lauren Dugdale
Creative Director:	Dan Licht
Strategy Team:	James Hill/Cameron Gidari
Account Team:	Tory Edelman
Senior Designer:	Kaleah Horton
Community Management Team:	Grace Vickers/ Bjorn Johnson / Will Fleming / Melissa Connolly / Carolyn McGuire
Project Management Team:	Diana Keh/ Michaela Copley / Meghan Miller / Clara Simmons
Insights Team:	Jenna Swmeler
Wieden+Kennedy:	Supporting Agency
Samsung:	Nicole Fagin/Kathleen Braine

EDELMAN

Location: United States