In 2017, Florida Lottery challenged PPK to break through the holiday media clutter to promote the Florida Lottery holiday scratch-offs. The strategy was to remind lottery players and holiday shoppers that our scratch-off games are the perfect holiday gift for anyone.
Contributors:
| President, CEO: | Tom Kenney | 
| Executive Creative Director: | Dustin Tamilio | 
| Digital Director: | Nick Stoeckle | 
| Lead Digital Producer: | Dmitrii Osipovskii | 
| Digital Producer: | Andrew Pettus | 
| Digital Producer: | Tomiya Jones | 
| Group Account Director: | Kyle Matos | 
| Senior Account Executive: | Kendra Mahon | 
| Account Executive: | Carly Earnest | 
| Associate Creative Director: | Christy Beegle | 
PPK
Location: USA