For the LA City Attorney’s Office, Sensis created and executed a bilingual (English and Spanish) public education campaign with the goal to convince at-risk teens to reject and stay away from the allure of vaping due to its numerous, potential negative impacts and consequences. The result of the program was a comprehensive, multi-channel targeted campaign that created digital, print, out-of-home and video messages as well as a website www.Disobeyvape.com that ran from September 2019 through May 2020.
Contributors:
Group Creative Director: | Javier San Miguel |
Creative Director: | David Galvan |
ACD/Copywriter: | Lisa Boosin |
Director of Account Services: | Jeffrey McKinney |
UX Designer: | Hanna Temkin |
Creative Producer: | Dan Peralta |
SENSIS
Location: USA
About the Agency:
Sensis is an integrated cross-cultural marketing agency that believes digital experiences should make people’s lives better. We build sustainable demand across cultures by creating mutually beneficial relationships between organizations and people.