Best Transportation Integrated Ad Campaign

AMCN brings play back in a big way.
SWEEPING AWAY PANDEMIC BLUES

THE TARGET
Adults, 18 years of age or older with an emphasis on people who engage in sports, outdoor activities and travel. These are individuals who work hard and want to play hard and feel they deserve a reward for making the most of life. They live in 44 of the United States or The District of Columbia. Alaska, Florida, Rhode Island, North Dakota and Wyoming not included.

THE CHALLENGE
It’s difficult for most people to believe they could end up in an emergency situation and need help—it’s something that happens to “other people”. It’s important for our audience to know that emergencies do happen every single day, and that insurance often doesn’t cover the cost of emergency air transport. That means patients may face the burden of significant out-of-pocket expenses. We needed to develop an exciting engagement strategy to drive awareness of the financial risk we all face, the benefits of membership and its surprising affordability.

View the full entry for the strategy and results.

Contributors:

Executive Creative Director:	Kris Geist
Global Creative Director:	Christine Cucuzza
Associate Creative Director:	Nicole Stevens
Senior Copywriter :	Colleen Zajac
Junior Art Director:	Andréa Forsythe
Creative Project Manager:	Danielle Mishkit
Senior Account Director:	Trela Willaims
Account Direector:	Caitlin Suits
Sr. Director, CX Strategy:	Tracy Mueller
Senior Account Manager:	Shalaina Ocasio

ZETA GLOBAL

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.