The Web Marketing Association is proud to present this 2022 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Beverage Social Media Campaign
Lunazul's audience are young and adventurous 25-35-year-old North Americans who embody the brand's mantra, “Feed the Wolf — a provocative call to action that celebrates spontaneity and community. With this online video and social media campaign, LEAP Group and Lunazul built on the brand to create a series of videos for Social Media showcasing professional chefs creating the tastiest recipes using the wolf spirit as a star ingredient and encouraging Lunazul drinkers to also consider the tequila as a pantry staple.
Contributors:
| Creative Director: | Todd Lipscomb |
| Content Manager: | Hannah Fogle |
| Senior Media Manager: | Molly Kennedy |
| Copywriter: | Michael Jester |
| Senior Animator: | David Carrero |
| Assistant Multimedia Content Creator: | Sammi Girdler |
| Executive Creator Director: | Brandon Faris |
| Senior Account Manager: | Sarah Pritts |
LEAP GROUP NETWORK
Location: United States