The goal of the campaign was to introduce donors to a new and robust microsite creating more interactive opportunities for Gifts for Life supporters and cutting back on number mailings and pieces on direct mail.
Contributors:
| Creative Director: | Regina Ryan | 
| Designer: | Finn Piper | 
| Copywriter: | Kate Greenhouse | 
| Tech Director: | Piotr Major | 
| Assistant Tech Director: | Clay Baucom | 
SANKY COMMUNICATIONS
Location: United States