The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Travel Rich Media Online Ad
Our target was 30-54 year olds, many of whom are already Stowe customers. We wanted to bring prospects into the experience of being at Stowe within the banner itself. We aimed to provide a fun way to let people put themselves at Stowe and pass it along to others. And we provided a contest to build our database. Our overall goal is to increase skier visits with a focus on the vacation rewards program.
Contributors:
| Digital Director: | Rich Nadworny |
| Interactive Art Director: | Corey Machanic |
| Copywriter: | Anna Goldsmith |
KELLIHER SAMETS VOLK
Location: USA