Best Construction Microsite/landing Page

The challenge: make a hand tool interesting in the online space, the most automatic, tech-heavy realm there is.

The answer: product demo and piano demo(lition).

Live-action video with multiple video angles, including a helmet-cam, and the viral FUBAR THIS section allows users to customize demolition fantasies by uploading an image (say, for example, an image of a particular politician), and then watching it get bashed apart by a Fubar “brokesperson.” In-house 3-D modeling and rendering brought the typically hard-working product-info page to life. Embrace the catharsis of destruction.

Note: Due to pending client revisions, the “upload photo” and “email a friend” function(s) have been disabled in the live site. This entry is the fully functional version.

Contributors:

Chief Creative Officer:	Edward Boches
Group Creative Directors:	Jason Stinsmuehlen, Jim Hagar, John Wolfarth
Associate Creative Director/Art Director:	Mark Chamberlain
Associate Creative Director/Copywriter:	Marc Gottesman
Art Director:	January Spalatro
Copywriters:	Andy Schneider, Brooks Jackson
Flash Developer:	Brian Romer
Director of Broadcast Production:	Liza Near
Director of Integrated Production:	Keith Johnston
Agency Broadcast Producer:	Jennifer McKenzie

MULLEN

Location: USA