Best Consumer Goods Microsite/landing Page

Irish Spring, a trusted bar soap brand with a rich reputation, embarked on an advertising campaign to support its launch of body wash. VML developed a campaign microsite, GetIrishNow.com, a departure from the traditional brand to reach a younger and decidedly “cooler” male audience. In creating the campaign site, we harnessed the ability of the internet to attract attention and interest through relevant technologies.

Contributors:

Creative Director:	Elizabeth Rooney
Art Director:	Rob Kaszuba
Assoc Creative Director:	Frances Kepes
Sr Interactive Producer:	Ryan Doll
Technical Engagement Lead:	Sam Kinnamon
Executive Creative Director:	Deborah Vandeven

VML

Location: USA