Best Professional Services Integrated Ad Campaign

Truman Greene is a man on a mission. He wants everyone to know about H&R Block Digital Solutions. MRM Worldwide wants everyone to know about Truman Greene. After all, we made him.
Truman’s self-employed. By day: envelope stuffer. By night: Mighty Maximum Refund Man. He’s a guy with more self-deprecating crazy stunts than John Heder. 100% gung-ho crazy about…H&R Block. Who wouldn’t be when “You got people.”?

He does handstands on a treadmill. He does full-nude. Gold teeth. Poser-white-boy-bling-bling. Hawaiian shirt, tourist brochures, awful visor and a grin. Truman goes ninja complete with bowstaff. His opponent is a curtain.
The curtain wins.

He is, admittedly, a little new to the whole YouTube/myspace thing…but give the guy a break- he’s learning.

You know Truman needed a hobby until he got people with H&R Block…and discovered user generated content. Can you blame him for going a little, well, overboard?

Truman is having a darn good time… Talking about taxes.
He’s meant to speak to the 18-34 year-olds, the cyber-savvy and ironic. But even the jaded generation likes silly. Wilson brother anyone?

Truman isn’t about a box of papers, 2.5 kids and a house in the ‘burbs. Truman’s all about H&R Block Digital Solutions- it must be easy- he’s pumped. Truman’s like his target- he’s a myspacin’, YouTubin’ person with a passion. His just happens to be H&R Block.

Contributors:

Creative Director:	John DuBois
Director/Writer:	Juan Antonio del Rosario
Designer:	Erik Hoagansen
Copywriter:	Haddayr Copley-Woods
VP, Management Supervisor:	Greg Bassett
Management Supervisor:	Jodi Kukla
Project Manager:	NIkki Halvorson

MRM WORLDWIDE

Location: USA