Best Education Integrated Ad Campaign

This is the Simon School’s Corporate Recruiter Marketing Campaign. The goal is to make corporate recruiters more aware and knowledgeable of the Simon School. The recruiters received a push e-mail with a bit of information about Simon and a call to watch their mail for a hard copy letter.
The hard copy letter followed the e-mail. It contained the address for the web site as well as their personal code. They were directed to the website – five questions to answer. At the end, they enter their code. Those who did received a satellite radio and three months of free service.

Contributors:

Chief Creative Officer:	Barb Cote
Senior Copywriter:	Tom Cunningham
Art Director:	Rich Whitesell
Production:	Connie Ehindero
Account Manager:	Valerie Pasquarella

SIGMA MARKETING GROUP

Location: USA