The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Food Industry Ads The Client Did Not Pick
SMARTPOP!
For the health-conscious female snacker, SmartPop! offers a more satisfying 100-calorie option than other 100-calorie snacks. The banner ad dramatized the volume difference between 100-calorie SmartPop! and other snack foods by allowing the user to drag various snack options onto a calorie counting scale and see the dramatic difference.
Contributors:
| David Shepherd: | Associate Creative Director |
| Sara Sartarelli: | Designer |
| Debbie Effler: | Copy Director |
| Will Adam: | Senior Copywriter |
| Eric Scheve: | Senior Experience Planner |
| Mark Tholking: | Experience Programmer |
| Amanda Hilton: | Client Service Director |
| Nate Carney: | Senior Client Service Manager |
BRIDGE WORLDWIDE
Location: USA