Best Faith-based Interactive Application

Precious Moments joined the ranks with other “previous retail only “ companies and decided to create an online virtual world for young girls named the Precious Girl’s Club. Unlike other virtual worlds, PreciousGirlsClub.com lets girls play in a safe, wholesome environment based on the traditional family values endorsed by Precious Moments. Precious Girls Club members can create their own characters, explore the town, decorate their virtual room, socialize, play games and even shop “virtually” using the points they earn in the world The games and activities reinforce five virtues including responsibility, helpfulness, kindness, loving and caring. The site will also grow in size and playability as more areas are created. These areas of the world will expand in tandem with a series of offline Precious Girls Club chapter books. Plus, as the site grows and new characters are introduced, the retail opportunities will continue to support the online expansion.

Contributors:

Group Creative Director:	Dave Altis
Assoc. Creative Director:	Susan Tiehen
Illustrator/Art Director:	Ben Lee
Copywriter:	Frances Kepes
Copywriter:	Betsy Ralston
Copywriter:	Becky Ervin

VML

Location: US