Best Employment Email Message

This e-mail ad was targetted towards COO/CEO and Partner level individuals within Internet Marketing companies to promote the Kevin Mitchell Group (KMG) and its unique approach to recruitment. Recruitment is an old established industry and, with KMGs focus on the relatively new internet marketing market, the ad intended to immediately provide a 'visual gulp' both with the colours used and the trendy upside guy to grab attention and immediately convey the essence of the company and its approach. Unlike other internet marketing companies, KMG wants clients to understand immediately that they are not using old established practices and not applying old rules to a new industry without using a ream of words and losing people in the message. We wanted effective, visual and dynamic colours, visuals and text to state a simple message - we see things differently. The ad uses the colours of KMGs website and is integrated into the style of the site to ensure immeidate association

Contributors:

Joe Hedges Creative:	Joe Hedges
Downey McKay Marketing:	Helen Downey, Michelle McKay

DOWNEY MCKAY

Location: USA