Audience consisted of Atlantic Canadian online gamers, aged 19 years and up, with a goal of creating awareness of the PlaySphere gaming portal as well as all its game offerings.
Contributors:
| ALC Brand Manager - Interactive: | Claire Seguin | 
| ALC Category Manager - Interactive: | Mike Sandalis | 
| m5 marketing communications - Senior VP, Account Services: | Rick Rouah | 
| m5 marketing communications - Account Executive: | Liz Fillmore | 
| m5 marketing communications - Creative Director: | Oral Mews | 
| m5 marketing communications - Graphic Designer: | Leiah Matthews | 
| m5i - General Manager: | Mark Pike | 
M5 MARKETING COMMUNICATIONS INC.
Location: Canada