Best Food Industry Online Ad

Audience
Women ages 40 and up with higher than average income and education, who love to entertain and also enjoy researching and sharing entertaining advice online.

Goals
• To increase awareness of Stacy’s Chips brand as well as its new site and brand campaign.
• To create an editorially integrated concept that would align the brand with simple, yet sophisticated entertaining ideas.
• To design and create a groundbreaking, editorially integrated custom program within Epicurious.com.
• To seamlessly weave Stacy’s branding throughout into all aspects of the program in a sophisticated, elegant way.
• To generate excitement, continued interest and a user database.

Contributors:

Project Manager :	Jason Apolinario
Sales :	Dana McGovern
Sales :	Susan Farris
Art Director:	Alejandro Santandrea
Design:	Yoshino Sumiyama
Senior Flash Developer:	Tanvir Haider
Copywriter:	Twyla Huang-DiSimone
Senior Production Manager:	Tony Landa
Executive Director, Creative Services:	Michal Shapira

CONDE NAST DIGITAL

Location: USA