Best Regional Online Campaign

To use regional media partners to drive web site traffic and conversion to booking during the Fall Leaf Season to the Sevier County Lodging Partners. Family fun, memories and savings close to home.

Target Audience: within 100 drive radius of the Smoky Mountain destination.

Television and radio partners will promote the campaign, plus Bill Landry - well-known host of TV's "Heartland Series" - will be the voice for the Sevier County Lodging Web site.

Rediscover the Spirit of the Smokies this Fall
Consumer impressions – 6,745,224
Consumer participation in Register to Win – 15,340
Consumer Opt-ins added to the eNewsletter – 14,902
Online Media Tactics:

Outbound Email
RON search
Site Specific Banner Advertising

Traditional Tactics:
Radio
Television

Contributors:

Executive Director:	Allen Newton
Account Manager:	Kelly DeBord
VP, Client Services:	Cam Jensen-Campbell
VP, Creative:	Cliff Ward
Web Designer:	Gilbert Cantu

USDM.NET

Location: USA