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Adult Swim and Kia partnered to bring Atlanta-based street artist, “Hense,” and his newest canvas- the Kia Soul, even closer to our viewers. Adult Swim used time-lapse photography to capture “Hense” as he covered the new Kia Soul with Adult Swim-inspired street art. Adult Swim interviewed the artist about his work and his newest inspiration and housed all of this on a custom online Kia Soul branded environment. To top it off, Adult Swim gave viewers the chance to enter a national sweepstakes and win this one-of-a-kind Adult Swim edition of the Kia Soul.

To promote this program and generate hype around the Kia Soul, Adult Swim created custom on-air spots driving viewers online to see the episodes and enter the sweepstakes.




Branded Environment
• Adult Swim created a custom Kia Soul branded “Adult Swim Presents: Kia Soul / Hense” environment that included:
• “Adult Swim Presents: Kia Soul / Hense” episode where “Hense” transforms the Kia Soul into a work of street art. (Hense Tags Kia)
• Interview video with “Hense” about his work, his history, and his newest creation. (Who Is Hense)
• Photo gallery of transformed Kia Soul
• Kia Soul sponsor branding
• Link to official Kia website

Supportive Media
• Adult Swim also created co-branded ad media that linked users to the Kia Soul custom branded environment.
• Adult Swim included content placement on the AdultSwim.com homepage.
• Adult Swim also ran a :15 version of the on-air spot as pre-roll video.

Contributors:

Senior Vice President, Strategic Marketing & Partnerships:	Jill Shields
Creative Director:	Jason DeMarco
Senior Manager, Strategic Marketing & Partnerships:	Claudia Gibbs
Manager, Strategic Marketing & Partnerships:	Patrick Devine
Director, Brand Activation & Marketing Partnerships:	Kristin Mahan
Manager, Brand Activation & Marketing Partnerships:	Ramy Gorkowski
Senior Designer:	Marshall Smith
Online Producer:	Holly Simpson

CARTOON NETWORK

Location: USA