Best Internet Service Provider Rich Media Online Ad

The Goal: Users had remember that "400" wasn’t only the number of reasons to love Cox, but it was also the number of HD viewing choices available to Cox subscribers – far more than the competition. We believe that numbers don’t lie and that’s all we needed to say to persuade users to switch to Cox. The Audience: These rich media ads were targeted to affluent San Diego residents, aged 30-50 and household incomes of $75k, who had incorrectly perceived that the competition had more HD Television viewing options than Cox.

Contributors:

Senior Art Director:	Brian Tsang
Creative Director:	Jeannie Metz-Fratoni
Art Director:	Michelle Peck
Art Director:	Will Hansen
Copywriter:	Anne McColl
AE/PM:	Brandon Zelasko

RED DOOR INTERACTIVE

Location: USA