The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Food Industry Online Campaign
The objective of this campaign was to promote the McDonald's Big Mac to African American consumers. Young adults were the core target and the strategy was to utilize creative executions that gave us the ability to convey the classic Big Mac chant in a unique and engaging manner.
Contributors:
| Creative Director: | Tracy Ahern |
| Sr. Flash Developer: | Scott Swineford |
| Copywriter: | Steve Hanson |
| SVP: | Derek Bonney |
IMAGINETHAT
Location: United States