Best Food Industry Integrated Ad Campaign, Best Of Show Integrated Ad Campaign

Marie Callender’s® Pasta Al Dente meals are the closest you can get to Italy without getting on a plane. To whet consumers’ appetites for Marie’s authentic Italian meals, Bridge Worldwide created an immersive brand site experience that captured the romance and Old World charm of Italy in the style of a pop-up storybook. Each scene depicted the hand-picked ingredients Marie uses for her meals against iconic Italian landscapes. A banner ad campaign mimicked the look, tone, and feel of the experience and drove traffic to the site.

Contributors:

Executive Creative Director:	Dave Maly
Senior Interactive Designer:	Tim Freeman
Designer:	Sara Sartarelli
Senior Art Director:	Ben Junda
Senior Copywriter:	Tela Durbin
Project Manager:	Jessica Shrewsbury
Client Service Supervisor:	Mike Orzalli

BRIDGE WORLDWIDE

Location: USA