The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Movie Online Ad
To promote the badass nature of the iconic Sly Stallone and The Expendables theatrical release, Lionsgate paired up with digital agency The Visionaire Group to create an online ad via a YouTube brand channel where the conventional press junket interview is literally blown apart as the user witnesses Stallone’s “take no prisoners” approach firsthand.
Garnering over 3 million views in under a month, this online ad was built with viral in mind. Of course, it doesn’t hurt that Sly, the biggest name to participate in a custom digital piece of this nature to date, destroys the page as he demands that users #dont4get2share.
Contributors:
| Executive Producer: | Dimitry Ioffe |
| Producer: | Maria Chung |
| Creative Director: | Armando Llenado |
| Flash Developer: | Chris Brooks |
| Video Animator: | Michael Beynart |
| Sound Designer: | Ben Lukas Boysen |
THE VISIONAIRE GROUP
Location: USA