Audience: 
 
 o    Boys, ages 3-9 (and their parents)
 
 Goal:
 
 o    Drive consumer engagement with mymotorisland.com, and ultimately to store
 
Contributors:
| Chief Creative Officer: | Gary Greenberg | 
| Associate Creative Director: | Brian Moore | 
| Art Director: | Maureen Metzler | 
| Designer: | Charlie Guerrero | 
| Copywriter: | Craig Falzone | 
| Video Editor: | David Maloney | 
| Developer: | Max Guerrero | 
| Director of Digital Production: | Aurelio D'Amico | 
| Sr. Digital Producer: | Mary - Ann DiThomas | 
| Animation: | Soup 2 Nuts | 
ALLEN & GERRITSEN
Location: USA