Best Advertising Email Message

Fraser Communications is an advertising agency that believes in “doing well by doing good.” Nowhere is this belief better expressed than in their 2011 interactive holiday card. It included a link to a video PSA that Fraser created for United Way of Los Angeles to build awareness for “Home For Good,” a program, developed to end veteran and chronic homelessness in Los Angeles. Recipients were invited to click-through to view the video and encouraged to forward to a friend or share on Facebook. With each view, Fraser donated $5 to what became a real team effort. Bringing us that much closer to ending homelessness in Los Angeles - for good.

Contributors:

CEO:	Renee Fraser, Ph.D
Sr. VP/Director of Client Services:	Ilene Prince
VP, Creative Director:	Sergio Belletini
Associate Creative Director:	Van Secrist
Associate Creative Director/Copywriter:	Lisa Ansis
Sr. Account Executive:	Kinley Croton
Digital Producer:	Missy Marich
Production Manager:	Brad Slepack
Animation:	Duck Studios
Music:	Comma

FRASER COMMUNICATIONS

Location: USA