There are nearly 7 million Camry stories out there. Every one of them has a story. The "Camry Effect" connects the nearly seven million Camry drivers in the United States through an interactive, online experience.
 
 For 30 years, Camry has been a part of many American’s best memories—first dates, road trips, soccer games, job interviews and college days. The Camry Effect provides these Camry owners a platform where they can share these moments, memories and milestones while witnessing their collective impact.
Contributors:
| Executive Creative Director: | Margaret Keene | 
| Executive Creative Director: | Chris Adams | 
| Creative Director: | Andre LeMasurier | 
| ACD/Copywriter: | Matthew Curry | 
| ACD/Art Director: | Brad Burke | 
| Art Director: | Erek Vinluan, Ricardo Yosy | 
| Copywriter: | Jeff Nieberding, Chelsea DuBois, Alex Solarte, Jonathan Pelleg, Matthew Poitras | 
| Designer: | Erek Vinluan, Ricardo Yosy | 
| Director of Integrated Production: | Tanya Lesieur | 
| Executive Integrated Producer: | Tina Gongsakdi | 
SAATCHI & SAATCHI LA
Location: USA