Best Consumer Goods Rich Media Online Ad

Downy Unstopables introduced Jimmy the Intern in television ads, but Downy fans wanted to know more about this new character. The Super Pre-Roll Cost-Per-Engagement unit from Tremor Video was used to serve up the TV spot and then, with a simple rollover, users unlocked an episode from Jimmy’s online series. In addition, users could see three hilarious outtakes from Jimmy’s travels, all without leaving the ad.

Contributors:

Digital Creative Director:	Jason Langdon
Digital Art Director:	Nicole Wherle
Video Campaign:	Grey Group

POSSBLE

Location: United States