THE WEB MARKETING ASSOCIATION PRESENTS THIS WEBAWARD
Best Health Care Website
2022
What is Hep Delta?
Submitted by
Patients & Purpose
About
You’ve probably heard of hepatitis A, B, and C, but did you know there is also hepatitis D? Hepatitis D, or hep delta, is a liver infection that even people who are at risk have never heard of. Most doctors don’t test for or know much about hep delta.
“What Is Hep Delta?” was born out of a necessity to educate our audience so they get tested before it’s too late. We specifically target people who have hep B, since that is the main precursor to getting hep D.
A huge challenge for us was that the population consists of immigrants from many different countries with varying native languages and, in many cases, a deeply rooted distrust of doctors. Because of this, we placed a strong emphasis on word choice. We used words people in the early stages of learning English would understand, and words that are spelled as they sound.
There was a conscious effort to keep the site visual. We wanted to have illustrations represent each point we were trying to get across. Through this, we were able to tell the story of what hep delta is without bogging down the site with complex definitions and figures.
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Since 1997, the Web Marketing Association's annual WebAward Competition has been setting the standard of excellence for Website development. Independent expert judges from around the world review sites in 86 industries. Only the best are recognized with a WebAward. The WebAward Competition is the premier award recognition program for Website developers and the online marketing community.